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Surviving an economic downturn : dynamic capabilities of SMEs

Weaven, Scott; Quach, Sara; Thaichon, Park; Frazer, Lorelle - In: Journal of business research : JBR 128 (2021), pp. 109-123

Persistent link: https://www.econbiz.de/10012494444

Toward a theory of outside-in marketing : past, present, and future

Quach, Sara; Thaichon, Park; Lee, Ju-Yeon; Weaven, Scott; … - In: Industrial marketing management : the international … 89 (2020), pp. 107-128

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Hybrid sales structures in the age of e-commerce

Thaichon, Park; Surachartkumtonkun, Jiraporn; Quach, Sara; … - In: The journal of personal selling & sales management : JPSSM 38 (2018) 3, pp. 277-302

Persistent link: https://www.econbiz.de/10011963025

Female franchisees : a lost opportunity for franchising sector growth?

Thaichon, Park; Weaven, Scott; Quach, Sara; Bodey, Kelli; … - In: Journal of strategic marketing 28 (2020) 2, pp. 107-122

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Online retailing and relationship marketing : evolution and theoretical insights into online retailing and relationship marketing

Thaichon, Park; Liyanaarachchi, Gajendra; Ratten, Vanessa; … - In: Transforming relationship marketing : strategies and …, (pp. 1-23). 2021

Persistent link: https://www.econbiz.de/10012318787

Online retailing and relationship marketing : the current landscape and future developments

Thaichon, Park; Dharmesti, Maria; Quach, Sara; … - In: Transforming relationship marketing : strategies and …, (pp. 145-159). 2021

Persistent link: https://www.econbiz.de/10012318955

What to expect after the honeymoon : evolutionary psychology of part-time franchising

Thaichon, Park; Weaven, Scott; Quach, Sara; Baker, Brent; … - In: Journal of strategic marketing 28 (2020) 8, pp. 702-726

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Digital technologies : tensions in privacy and data

Quach, Sara; Thaichon, Park; Martin, Kelly D.; Weaven, Scott - In: Journal of the Academy of Marketing Science 50 (2022) 6, pp. 1299-1323

Persistent link: https://www.econbiz.de/10013463929

Digital technologies in luxury industry : identifying the future aspects of luxury brand management

Alim, Md. Abdul; Thaichon, Park; Quach, Sara; Weaven, Scott - In: Luxury marketing, sustainability and technology : the …, (pp. 15-36). 2023

Persistent link: https://www.econbiz.de/10014484442

Relationship outcomes following a service failure : the role of agent likability

Radu, Alexandru; Quach, Sara; Thaichon, Park; … - In: Asia Pacific journal of marketing and logistics 35 (2023) 2, pp. 364-379

Persistent link: https://www.econbiz.de/10013553058