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Sales effects of attention to feature advertisements : a Bayesian mediation analysis
Zhang, Jie; Wedel, Michel; Pieters, Rik - In: Journal of marketing research : JMR 46 (2009) 5, pp. 669-681
Persistent link: https://www.econbiz.de/10003896359
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Informativeness of eye movements for visual marketing : six cornerstones
Pieters, Rik; Wedel, Michel - In: Visual marketing : from attention to action ; …, (pp. 43-71). 2008
Persistent link: https://www.econbiz.de/10009260345
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Optimal feature advertising design under competitive clutter
Pieters, Rik; Wedel, Michel; Zhang, Jie - In: Management science : journal of the Institute for … 53 (2007) 11, pp. 1815-1828
Persistent link: https://www.econbiz.de/10003593264
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Evidence for covert attention switching from eye-movements. Reply to commentaries on Liechty et al., 2003
Wedel, Michel; Pieters, Rik; Liechty, John - In: Psychometrika 68 (2003) 4, pp. 557-562
Persistent link: https://www.econbiz.de/10005376297