Although attracting talented personnel is one of the biggest challenges for start-ups, little is known about how nascent ventures can successfully build an employer brand. This study investigates which distinctive job attributes start-ups can use for their employer branding. We identify the...

Research has shown that the use of digital technologies in the personnel selection process can have both positive and negative effects on applicants' attraction to an organization. We explain this contradiction by specifying its underlying mechanisms. Drawing on signaling theory, we build a...