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The impact of digital transformation on the retailing value chain
Reinartz, Werner J.; Wiegand, Nico; Imschloß, Monika - In: International journal of research in marketing : IJRM ; … 36 (2019) 3, pp. 350-366
Persistent link: https://www.econbiz.de/10012134256
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Does it pay to be real? : understanding authenticity in TV advertising
Becker, Maren; Wiegand, Nico; Reinartz, Werner J. - In: Journal of marketing 83 (2019) 1, pp. 24-50
Persistent link: https://www.econbiz.de/10012175827
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Was sind faire Preise?
Haucap, Justus; Reinartz, Werner J.; Wiegand, Nico - In: Harvard-Business-Manager : das Wissen der Besten 40 (2018) 11, pp. 42-44
Persistent link: https://www.econbiz.de/10011956983
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Das Ende der Werbekampagne
Wiegand, Nico; Reinartz, Werner J.; Sprigg, Jim - In: Harvard-Business-Manager : das Wissen der Besten 40 (2018) 1, pp. 66-73
Persistent link: https://www.econbiz.de/10011929674
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Towards perpetual brand-consumer relationship
Wiegand, Nico; Reinartz, Werner J. - In: Marketing review St. Gallen : Marketingfachzeitschrift … 38 (2021) 2, pp. 28-35
Persistent link: https://www.econbiz.de/10012503782
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The platformization of brands
Wiegand, Nico; Reinartz, Werner J. - In: Journal of marketing 86 (2022) 1, pp. 109-131
Persistent link: https://www.econbiz.de/10012794732
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Eine eigene Plattform für ihre Marke
Wiegand, Nico; Reinartz, Werner J. - In: Harvard-Business-Manager : das Wissen der Besten 45 (2023) 1, pp. 34-43
Persistent link: https://www.econbiz.de/10013499398
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The managerial relevance of marketing science : properties and genesis
Wiegand, Nico; Becker, Maren; Imschloß, Monika; … - In: International journal of research in marketing : IJRM ; … 40 (2023) 4, pp. 801-822
Persistent link: https://www.econbiz.de/10014451281