This paper proposes a new measure of television advertising avoidance, the "Passive/Active Zap" (PAZ), as an occurrence … dataset to estimate the impact of advertising content and commercial break characteristics on PAZ behavior. The results show … that advertising avoidance is negatively associated with movie ads and positively associated with advertising for websites …

This paper investigates the possibility that television advertising influences online search using the AOL search … choice model is estimated to determine whether hourly changes in brands’ television advertising expenditures are related to … advertising and consumers’ tendency to search branded keywords (e.g. “Fidelity”) rather than generic category-related keywords (e …

sensitive to audience losses from advertising. There is currently limited understanding of how traditional advertising and … programs, wherein time given to traditional advertising and product placement plays a role akin to the "price" of consuming a … program. Our data include audience, advertising, and program characteristics from more than 10,000 network-hours of prime …