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Strategic issues for hi-tech marketing
Samli, A. Coskun - In: Advances in business marketing : a research annual 4 (1990), pp. 177-200
Persistent link: https://www.econbiz.de/10001097977
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Strategies for marketing computers and related products
Samli, A. Coskun - In: Industrial marketing management : the international … 15 (1986) 1, pp. 23-32
Persistent link: https://www.econbiz.de/10001027955
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Developing global products and marketing strategies : a construct and a research agenda
Wills, James R.; Samli, A. Coskun; Jacobs, Laurence W. - 2008
Persistent link: https://www.econbiz.de/10003655925
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Developing global products and marketing strategies : a rejoinder
Samli, A. Coskun; Wills, James R.; Jacobs, Laurence W. - 2008
Persistent link: https://www.econbiz.de/10003655932
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Internationalization of domestic product life cycles: An exploration of causality
Jacobs, Laurence W.; Wills, James R.; Coskun Samli, A.; … - In: International marketing review 14 (1997) 1, pp. 75
Persistent link: https://www.econbiz.de/10006316542