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Faktoren des Markterfolges im elektronischen Einzelhandel

Olderog, Torsten - 2003 - 1. Aufl.

Persistent link: https://www.econbiz.de/10001769387

Determinants of online review credibility and its impact on consumers' purchase intention

Thomas, Marc-Julian; Wirtz, Bernd W.; Weyerer, Jan C. - In: Journal of electronic commerce research : JECR 20 (2019) 1, pp. 1-20

Persistent link: https://www.econbiz.de/10012156386

Influencing factors of online reviews : an empirical analysis of determinants of purchase intention

Thomas, Marc-Julian; Wirtz, Bernd W.; Weyerer, Jan C. - In: International journal of electronic business : IJEB 15 (2019) 1, pp. 43-71

Persistent link: https://www.econbiz.de/10012251164

Integrierte Multi-Channel-Geschäftsmodelle : Erfolgspotenziale im Electronic Retailing

Wirtz, Bernd W.; Krol, Bianca - In: Electronic retailing, (pp. 91-113). 2002

Persistent link: https://www.econbiz.de/10001679095

Versandhandel - Erscheinungsformen und künftige Entwicklung

Wirtz, Bernd W.; Sammerl, Nadine - In: Handbuch Handel : Strategien - Perspektiven - …, (pp. 423-440). 2006

Persistent link: https://www.econbiz.de/10003276114

Digital business and electronic commerce : strategy, business models and technology

Wirtz, Bernd W. - 2021

Persistent link: https://www.econbiz.de/10012414497

Digital Business and Electronic Commerce : Strategy, Business Models and Technology

Wirtz, Bernd W. - 2021 - 1st ed. 2021.

This textbook introduces readers to digital business from a management standpoint. It provides an overview of the foundations of digital business with basics, activities and success factors, and an analytical view on user behavior. Dedicated chapters on mobile and social media present...

Persistent link: https://www.econbiz.de/10012496314

Digital business and electronic commerce : strategy, business models and technology

Wirtz, Bernd W. - 2024 - Second edition

1. Foundations of Digital Business -- 2. Mobile Business -- 3. Social Media Business -- 4. Digital Government -- 5. Fundamentals of Internet Technology and Human-Machine Applications -- 6. Digital Payment Systems, Security, and Regulation -- 7. Internet of Things -- 8. Artificial Intelligence,...

Persistent link: https://www.econbiz.de/10014546921

Rational and emotional factors of customer satisfaction and brand loyalty in a business-to-business setting

Elsäßer, Marc; Wirtz, Bernd W. - In: The journal of business & industrial marketing 32 (2017) 1, pp. 139-153

Persistent link: https://www.econbiz.de/10011609381

Akzeptanz mobiler Paymentsysteme : eine empirische Analyse

Schierz, Paul Gerhardt; Wirtz, Bernd W. - In: Die Betriebswirtschaft : DBW 69 (2009) 5, pp. 571-592

Persistent link: https://www.econbiz.de/10003881255