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~person:"Wolfsteiner, Elisabeth"
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Wolfsteiner, Elisabeth
Wagner, Udo
172
Ebster, Claus
29
Fritz, Wolfgang
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Garaus, Marion
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ECONIS (ZBW)
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Memory effects of different relational links between brands and sponsored events
Wolfsteiner, Elisabeth
;
Grohs, Reinhard
;
Wagner, Udo
- In:
Psychology & marketing
32
(
2015
)
10
,
pp. 1031-1048
Persistent link: https://www.econbiz.de/10011373114
Saved in:
2
What drives ambush marketer misidentification?
Wolfsteiner, Elisabeth
;
Grohs, Reinhard
;
Wagner, Udo
- In:
Journal of sport management : the official journal of …
29
(
2015
)
2
,
pp. 137-154
Persistent link: https://www.econbiz.de/10010526501
Saved in:
3
Shoppers' acceptance and perceptions of electronic shelf labels
Garaus, Marion
;
Wolfsteiner, Elisabeth
;
Wagner, Udo
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3687-3692
Persistent link: https://www.econbiz.de/10011515232
Saved in:
4
Selfie campaigns as advertising tactic : mental imagery as a driver of brand interest and participation
Wolfsteiner, Elisabeth
;
Garaus, Marion
;
Wagner, Udo
; …
- In:
International journal of advertising : the review of …
42
(
2023
)
4
,
pp. 773-797
Persistent link: https://www.econbiz.de/10014296417
Saved in:
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