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A new dualistic approach to brand passion : harmonious and obsessive
Swinberghe, Krist R.
;
Astakhova, Marina
;
Wooldridge, …
- In:
Journal of business research : JBR
67
(
2014
)
12
,
pp. 2657-2665
Persistent link: https://www.econbiz.de/10010483026
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