//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Wu, Yuanyuan"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Broadcasting and narrowcasting...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Advertising
1
Alcohol policy
1
Alkoholpolitik
1
Consumer adoption intentions
1
Consumer behaviour
1
Cultural values
1
Innovation adoption
1
Innovationsakzeptanz
1
Internet marketing
1
Konsumentenverhalten
1
Negative messages
1
New product development
1
Online retailing
1
Online review variance
1
Online-Handel
1
Online-Marketing
1
Positive messages
1
Product newness
1
Produktentwicklung
1
Social Web
1
Social web
1
Traffic safety
1
Verkehrssicherheit
1
Viral marketing
1
Virales Marketing
1
Werbung
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Wu, Yuanyuan
Teng, Lefa
46
Laroche, Michel
13
Foti, Lianne
9
Huang, Dan
5
Pan, Yigang
5
Yu, Ying
5
Chen, Jie
4
Lu, Xiongwen
4
Ye, Nan
4
Charlebois, Sylvain
3
Zhao, Guangzhi
3
Zhu, Huihuang
3
Aung, May
2
Chen, Xiaohui
2
Kalamas, Maria
2
Liu, Tianjiao
2
Lu, Jing
2
Michon, Richard
2
Pegoraro, Ann
2
Rodenburg, Kathleen
2
Takahashi, Ikuo
2
Teng, Lei
2
Wang, Yingyuan
2
Wu, Xiaochuang
2
Xie, Chenxin
2
Yu, Mingyang
2
Zhang, Xiying
2
Zhou, Lianxi
2
Zhu, Xiajing
2
Zou, Shaoming
2
Benoit, Sabine
1
Chamberlain, Sarah
1
Chebat, Jean-Charles
1
Chebat, Jean‐Charles
1
Chen, Wen
1
Chen, Yifei
1
Dou, Xinhua
1
Fu, Hongyu
1
Hampson, Daniel P.
1
more ...
less ...
Published in...
All
Journal of advertising research
1
Journal of business research : JBR
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Positive versus negative messaging in discouraging drunken driving : matching behavior consequences with target groups
Teng, Lefa
;
Zhao, Guangzhi
;
Wu, Yuanyuan
;
Fu, Hongyu
; …
- In:
Journal of advertising research
59
(
2019
)
2
,
pp. 185-195
Persistent link: https://www.econbiz.de/10012109424
Saved in:
2
The impact of online review variance of new products on consumer adoption intentions
Wu, Yuanyuan
;
Liu, Tianjiao
;
Teng, Lefa
;
Zhang, Hui
; …
- In:
Journal of business research : JBR
136
(
2021
),
pp. 209-218
Persistent link: https://www.econbiz.de/10012663289
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->