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Culture and localization on the web : evidence from multinationals in Russia and Turkey
Yalcin, Serkan; Singh, Nitish; Dwivedi, Yogesh K.; … - In: Journal of electronic commerce research : JECR 12 (2011) 1, pp. 94-114
Persistent link: https://www.econbiz.de/10009295561
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Culture and marketing communications on the web : a cross-cultural analysis
Yalcin, Serkan; Singh, Nitish; Apil, Ali Riza; … - In: Journal of euromarketing 19 (2010) 2/3, pp. 93-113
Persistent link: https://www.econbiz.de/10009384435
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Culture and localization on the web : evidence from multinationals in Russia and Turkey
Yalcin, Serkan; Singh, Nitish; Dwivedi, Yogesh K.; … - In: Journal of electronic commerce research : JECR 12 (2011) 1, pp. 94-114
Persistent link: https://www.econbiz.de/10009889472