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Critical historical research method and marketing scholarship
Yan, Qiang; Hyman, Michael R. - In: Journal of marketing management : MM 34 (2018) 9/10, pp. 841-864
Persistent link: https://www.econbiz.de/10011935679
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A synthetic model of Chinese business ethics in business-to-business contexts
Yan, Qiang; Hyman, Michael R.; Aguirre, Grant C.; Zhou, … - In: Journal of business-to-business marketing 31 (2024) 1, pp. 67-86
Persistent link: https://www.econbiz.de/10014514706
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How can we minimize visual stereotypes in ads?
Yan, Qiang; Hyman, Michael R. - In: Journal of current issues and research in advertising 43 (2022) 2, pp. 185-199
Persistent link: https://www.econbiz.de/10013358822
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Historical research with Chinese multilateral historical marketing sources
Yan, Qiang; Hyman, Michael R. - In: Journal of historical research in marketing 14 (2022) 2, pp. 260-280
Persistent link: https://www.econbiz.de/10013329671
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Effective co-branding between two firms : a game theory perspective
Yan, Qiang - In: Delivering value in turbulent times : AMA Summer …, (pp. 355-362). 2012
Persistent link: https://www.econbiz.de/10010191485
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Advancing frontiers and the economic take-off in China and the United States : an institutional analysis
Yan, Qiang - In: The Chinese economy 46 (2013) 5, pp. 69-85
Persistent link: https://www.econbiz.de/10010355526