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Yavas, Ugur
Green, Robert T.
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International marketing ; Vol. IV
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Management international review : mir ; journal of international business
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Global consumer segmentation versus local market orientation : empirical findings
Yavas, Ugur
;
Verhage, Bronislaw J.
;
Green, Robert T.
-
2006
Persistent link: https://www.econbiz.de/10003410961
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Global consumer segmentation versus local market orientation : empirical findings
Yavas, Ugur
- In:
Management international review : mir ; journal of …
32
(
1992
)
3
,
pp. 265-272
Persistent link: https://www.econbiz.de/10001130734
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