Global consumer segmentation versus local market orientation : empirical findings
Year of publication: |
1992
|
---|---|
Authors: | Yavas, Ugur |
Other Persons: | Verhage, Bronislaw J. (contributor) ; Green, Robert T. (contributor) |
Published in: |
Management international review : mir ; journal of international business. - Berlin : Springer, ISSN 0938-8249, ZDB-ID 209761-8. - Vol. 32.1992, 3, p. 265-272
|
Subject: | Marketingmanagement | Marketing management |
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