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~person:"Yim, Mark Yi-Cheon"
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Consumption visions
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Yim, Mark Yi-Cheon
Yoo, Chan Yun
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Are digital menus really better than traditional menus? : the mediating role of consumption visions and menu enjoyment
Yim, Mark Yi-Cheon
;
Yoo, Chan Yun
- In:
Journal of interactive marketing : a quarterly …
50
(
2020
),
pp. 65-80
Persistent link: https://www.econbiz.de/10012289422
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