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A brand preference and repurchase intention model : the role of consumer experience
Ebrahim, Reham; Ghoneim, Ahmad; Irani, Zahir; Ying, Fan - In: Journal of marketing management : MM 32 (2016) 13/14, pp. 1230-1259
Persistent link: https://www.econbiz.de/10011585296
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Internationalisation of the Spanish fashion brand Zara
Lopez, Carmen; Ying, Fan - In: Journal of fashion marketing and management 13 (2009) 2, pp. 279-296
Persistent link: https://www.econbiz.de/10003858487
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Confucius meets Mao : the changing Chinese national identity and implications for nation branding
Ying, Fan - In: Contemporary perspectives on corporate marketing : …, (pp. 55-71). 2013
Persistent link: https://www.econbiz.de/10009782079
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Corporate communications in China : a preliminary study
Ying, Fan - In: Contemplating corporate marketing, identity and …, (pp. 122-131). 2010
Persistent link: https://www.econbiz.de/10008658055
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Children's buying behaviour in China : a study of their information sources
Ying, Fan; Li, Yixuan - In: Marketing intelligence & planning 28 (2010) 2/3, pp. 170-187
Persistent link: https://www.econbiz.de/10003989405
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Country of origin, branding strategy and internationalisation : the case of Chinese piano companies
Ying, Fan - In: Journal of Chinese economic and business studies 6 (2008) 3, pp. 303-319
Persistent link: https://www.econbiz.de/10003762270