Narrow search
Showing 1 - 10 of 20
Cover Image
Understanding green advertising attitude and behavioral intention : an application of the health belief model
Yoon, Hye Jin; Kim, Yeo Jung - In: Journal of promotion management : JPM 22 (2016) 1, pp. 49-70
Persistent link: https://www.econbiz.de/10011522034
Cover Image
Motivating savings behavior with public service advertisements : using social norms and benefit information to encourage savings
Yoon, Hye Jin - In: Journal of nonprofit & public sector marketing 29 (2017) 2, pp. 148-168
Persistent link: https://www.econbiz.de/10011743483
Cover Image
Comedic violence in advertising : the role of normative beliefs and intensity of violence
Yoon, Hye Jin - In: International journal of advertising : the quarterly … 35 (2016) 3, pp. 519-539
Persistent link: https://www.econbiz.de/10011567083
Cover Image
Emotional and cognitive responses to nonhumorous and humorous threat persuasion public service advertisements
Yoon, Hye Jin - In: Journal of current issues and research in advertising : … 36 (2015) 1, pp. 52-69
Persistent link: https://www.econbiz.de/10011304689
Cover Image
Gender differences in arousal priming effects on humor advertising
Yoon, Hye Jin; Lee, Yoon-Joo - In: International journal of advertising : the review of … 38 (2019) 3, pp. 383-404
Persistent link: https://www.econbiz.de/10012200265
Cover Image
Does sexual humor work on Mars, but not on Venus? : an exploration of consumer acceptance of sexually humorous advertising
Mayer, James Mark; Kumar, Piyush; Yoon, Hye Jin - In: International journal of advertising : the review of … 38 (2019) 7, pp. 1000-1024
Persistent link: https://www.econbiz.de/10012200364
Cover Image
Norm effects on gender in social marketing advertising campaigns promoting savings behavior
Yoon, Hye Jin; La Ferle, Carrie; Edwards, Steven M. - In: Journal of current issues and research in advertising : … 38 (2017) 1, pp. 1-16
Persistent link: https://www.econbiz.de/10011745211
Cover Image
Understanding responses to comedic advertising aggression : the role of vividness and gender identity
Weinberger, Marc G.; Swani, Kunal; Yoon, Hye Jin; … - In: International journal of advertising : the quarterly … 36 (2017) 4, pp. 562-587
Persistent link: https://www.econbiz.de/10011849120
Cover Image
Integrating advertising and publicity : a theoretical examination of the effects of exposure sequence, publicity valence, and product attribute consistency
Kim, Jooyoung; Yoon, Hye Jin; Lee, Sun Young - In: Journal of advertising : official publication of the … 39 (2010) 1, pp. 97-113
Persistent link: https://www.econbiz.de/10003962685
Cover Image
Understanding schema incongruity as process in advertising : review and future recommendations
Yoon, Hye Jin - In: Journal of marketing communications 19 (2013) 5, pp. 360-376
Persistent link: https://www.econbiz.de/10010227708