Comedic violence in advertising : the role of normative beliefs and intensity of violence
Year of publication: |
2016
|
---|---|
Authors: | Yoon, Hye Jin |
Published in: |
International journal of advertising : the quarterly review of marketing communications. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0261-9903, ZDB-ID 83205-4. - Vol. 35.2016, 3, p. 519-539
|
Subject: | comedic violence advertising | social norms theory | violence intensity effects | Gewalt | Violence | Werbung | Advertising | Soziale Norm | Social norm |
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