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The role of advertising in cha...
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Yoon, Sukki
Kaiser, Harry M.
60
Eisend, Martin
48
Pelsmacker, Patrick de
37
Taylor, Charles Raymond
37
Anderson, Simon P.
29
Nickel, Volker
29
Pflaum, Dieter
29
Kind, Hans Jarle
28
Marfels, Christian
27
Gierl, Heribert
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Rosengren, Sara
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Saffer, Henry
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Septianto, Felix
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Hundhausen, Carl
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Okazaki, Shintaro
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Pepels, Werner
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Sethi, Suresh
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Van Reenen, John
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Zaccour, Georges
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Dahlén, Micael
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Diehl, Sandra
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Esch, Franz-Rudolf
23
Patterson, Christina
23
Schweiger, Günter
22
Stafford, Marla Royne
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Autor, David H.
21
Bock, Betty
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Haucap, Justus
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Kinnucan, Henry W.
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Adams, Walter
20
Caves, Richard E.
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Huh, Jisu
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Jacquemin, Alexis
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Mueller, Barbara
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Silk, Alvin J.
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International journal of advertising : the review of marketing communications
6
Journal of advertising : official publication of the American Academy of Advertising
4
International journal of advertising : the quarterly review of marketing communications
2
Journal of advertising
1
Journal of business research : JBR
1
Journal of consumer behaviour
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Journal of promotion management : innovations in planning and applied research
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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Journal of retailing and consumer services
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Marketing letters : a journal of research in marketing
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Social and environmental issues in advertising
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ECONIS (ZBW)
22
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1
Advertising creativity in Korea : scale development and validation
Kim, Byoung Hee
;
Han, Sangpil
;
Yoon, Sukki
- In:
Journal of advertising : official publication of the …
39
(
2010
)
2
,
pp. 93-108
Persistent link: https://www.econbiz.de/10003986813
Saved in:
2
When environmental messages should be assertive : examining the moderating role of effort investment
Baek, Tae Hyun
;
Yoon, Sukki
;
Kim, Seeun
- In:
International journal of advertising : the quarterly …
34
(
2015
)
1
,
pp. 135-157
Persistent link: https://www.econbiz.de/10011298743
Saved in:
3
Effort investment in persuasiveness : a comparative study of environmental advertising in the United States and Korea
Yoon, Sukki
;
Kim, Yeonshin
;
Baek, Tae Hyun
- In:
International journal of advertising : the quarterly …
35
(
2016
)
1
,
pp. 93-105
Persistent link: https://www.econbiz.de/10011547955
Saved in:
4
The impact of COVID-19 on consumer evaluation of authentic advertising messages
Park, Jooyoung
;
Kim, Jungkeun
;
Lee, Daniel C.
;
Kim, …
- In:
Psychology & marketing
39
(
2022
)
1
,
pp. 76-89
Persistent link: https://www.econbiz.de/10012796063
Saved in:
5
Ethical dissonance in environmental advertising : moderating effects of self-benefit versus other-benefit appeals
Kim, WooJin
;
Ryoo, Yuhosua
;
Yoon, Sukki
;
Kim, Kacy K.
- In:
International journal of advertising : the review of …
40
(
2021
)
8
,
pp. 1320-1342
Persistent link: https://www.econbiz.de/10012802309
Saved in:
6
Comedic violence in advertising : cultural third-person effects among U.S., Korean, and Croatian consumers
Yoon, Hye Jin
;
Yoon, Sukki
;
Zdravkovic, Srdan
; …
- In:
International journal of advertising : the review of …
40
(
2021
)
7
,
pp. 1047-1072
Persistent link: https://www.econbiz.de/10012650622
Saved in:
7
Charity advertising : congruence between political orientation and cause of need
Lee, Younghwa
;
Seo, Joon Yong
;
Yoon, Sukki
- In:
International journal of advertising : the review of …
39
(
2020
)
7
,
pp. 943-962
Persistent link: https://www.econbiz.de/10012395588
Saved in:
8
Slow versus fast : how speed-induced construal affects perceptions of advertising messages
Yoon, Sukki
;
Bang, Hye Jin
;
Choi, Dongwon
;
Kim, Kacy K.
- In:
International journal of advertising : the review of …
40
(
2021
)
2
,
pp. 225-245
Persistent link: https://www.econbiz.de/10012498539
Saved in:
9
Matching luxury brand appeals with attitude functions on social media across cultures
Choi, Yung Kyun
;
Seo, Yuri
;
Wagner, Udo
;
Yoon, Sukki
- In:
Journal of business research : JBR
117
(
2020
),
pp. 520-528
Persistent link: https://www.econbiz.de/10012287957
Saved in:
10
Effort investment in persuasiveness : a comparative study of environmental advertising in the United States and Korea
Yoon, Sukki
;
Kim, Yeonshin
;
Baek, Tae Hyun
- In:
Social and environmental issues in advertising
,
(pp. 93-105)
.
2017
Persistent link: https://www.econbiz.de/10011591385
Saved in:
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