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Young, Charles
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International journal of market research : JMRS ; the journal of the Market Research Society
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Bridging the academic-practice gap through big data research
Gillespie, Brian
;
Otto, Christian
;
Young, Charles
- In:
International journal of market research : JMRS ; the …
60
(
2018
)
1
,
pp. 11-13
Persistent link: https://www.econbiz.de/10011878064
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The impact of rational, emotional, and physiological advertising images on purchase intention : how TV ads influence brand memory
Young, Charles
;
Gillespie, Brian
;
Otto, Christian
- In:
Journal of advertising research
59
(
2019
)
3
,
pp. 329-341
Persistent link: https://www.econbiz.de/10012118868
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