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Targeting the luxury consumer: a vice or virtue? : a cross-cultural comparison of the effectiveness of behaviorally targeted ads
Yu, Shubin; Hudders, Liselot; Cauberghe, Verolien - In: Journal of fashion marketing and management 21 (2017) 2, pp. 187-205
Persistent link: https://www.econbiz.de/10011661972
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Selling luxury products online : the effect of a quality label on risk perception, purchase intention and attitude toward the brand
Yu, Shubin; Hudders, Liselot; Cauberghe, Verolien - In: Journal of electronic commerce research : JECR 19 (2018) 1, pp. 16-35
Persistent link: https://www.econbiz.de/10011865633
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Are fashion consumers like schooling fish? : the effectiveness of popularity cues in fashion e-commerce
Yu, Shubin; Hudders, Liselot; Cauberghe, Verolien - In: Journal of business research : JBR 85 (2018), pp. 105-116
Persistent link: https://www.econbiz.de/10011815380