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Yu, Shuyi
Wernerfelt, Birger
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Marketing letters : a journal of research in marketing
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
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How do successful scholars get their best research ideas? : an exploration
Cao, Cathy
;
Cao, Xinyu
;
Cashman, Matthew
;
Kumar, Madhav
; …
- In:
Marketing letters : a journal of research in marketing
30
(
2019
)
3/4
,
pp. 221-232
Persistent link: https://www.econbiz.de/10012144806
Saved in:
2
Internalization of advertising services : testing a theory of the firm
Wernerfelt, Birger
;
Silk, Alvin J.
;
Yu, Shuyi
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
5
,
pp. 946-963
Persistent link: https://www.econbiz.de/10012668070
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