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Effectiveness of coop advertising programs in competitive distribution channels

Karray, Salma; Zaccour, Georges - In: International game theory review 9 (2007) 2, pp. 151-167

Persistent link: https://www.econbiz.de/10003522877

Inverted-U aggregate investment curves in a dynamic game of advertising

Lambertini, Luca; Zaccour, Georges - In: Economics letters 132 (2015), pp. 34-38

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A survey of game-theoretic models of cooperative advertising

Jørgensen, Steffen; Zaccour, Georges - In: European journal of operational research : EJOR 237 (2014) 1, pp. 1-14

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Quality effects in different advertising models - an impulse control approach

Reddy, Puduru V.; Wrzaczek, Stefan; Zaccour, Georges - In: European journal of operational research : EJOR 255 (2016) 3, pp. 984-995

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Optimal pricing and advertising policies for an entertainment event

Jørgensen, Steffen; Kort, Peter M.; Zaccour, Georges - In: Journal of economic dynamics & control 33 (2009) 3, pp. 583-596

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Channel coordination over time : incentive equilibria and credibility

Jørgensen, Steffen; Zaccour, Georges - In: Journal of economic dynamics & control 27 (2003) 5, pp. 801-822

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Dynamic marketing strategies in a two-member channel

Jørgensen, Steffen - In: Dynamic competitive analysis in marketing : proceedings …, (pp. 158-174). 1996

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Feedback Stackelberg equilibria in a dynamic game of advertising competition : a numerical analysis

Breton, Michèle - In: Dynamic competitive analysis in marketing : proceedings …, (pp. 1-26). 1996

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Managing quality and pricing during a product recall : an analysis of pre-crisis, crisis and post-crisis regimes

Mukherjee, Arka; Carvalho, Margarida; Zaccour, Georges - 2021

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Inverted-U Aggregate Investment Curves in a Dynamic Game of Advertising

Lambertini, Luca - 2014

We revisit the relationship between market power and firms' investment incentives in a noncooperative differential oligopoly game in which firms sell differentiated goods and invest in advertising to increase the brand equity of their respective goods. The feedback equilibrium obtains under...

Persistent link: https://www.econbiz.de/10013051215