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~person:"Zaccour, Georges"
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Zaccour, Georges
Güth, Werner
352
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180
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175
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172
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91
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90
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87
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ECONIS (ZBW)
86
RePEc
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1
When should a retailer invest in
brand
advertising?
Pnevmatikos, Nikolaos
;
Vardar, Baris
;
Zaccour, Georges
- In:
European journal of operational research : EJOR
267
(
2018
)
2
,
pp. 754-764
Persistent link: https://www.econbiz.de/10011812741
Saved in:
2
Branding decisions for retailers' private labels
Amrouche, Nawel
;
Ben Rhouma, Tarek
;
Zaccour, Georges
- In:
Journal of marketing channels : ... distribution …
21
(
2014
)
2
,
pp. 100-115
Persistent link: https://www.econbiz.de/10010362476
Saved in:
3
A survey of game-theoretic models of cooperative advertising
Jørgensen, Steffen
;
Zaccour, Georges
- In:
European journal of operational research : EJOR
237
(
2014
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10010378680
Saved in:
4
Should a manufacturer give up pricing power in a vertical information-sharing channel?
Zhang, Qiao
;
Tang, Wansheng
;
Zaccour, Georges
;
Zhang, …
- In:
European journal of operational research : EJOR
276
(
2019
)
3
,
pp. 910-928
Persistent link: https://www.econbiz.de/10012003697
Saved in:
5
Assessing the profitability of cooperative advertising programs in competing channels
Karray, Salma
;
Martín Herrán, Guiomar
;
Zaccour, Georges
- In:
International journal of production economics
187
(
2017
),
pp. 142-158
Persistent link: https://www.econbiz.de/10011705120
Saved in:
6
Feedback Stackelberg equilibrium strategies when the private label competes with the national
brand
Amrouche, Nawel
;
Martín Herrán, Guiomar
;
Zaccour, Georges
-
2008
Persistent link: https://www.econbiz.de/10003786967
Saved in:
7
Brand
imitation: a dynamic-game approach
Crettez, Bertrand
;
Hayek, Naila
;
Zaccour, Georges
- In:
International journal of production economics
205
(
2018
),
pp. 139-155
Persistent link: https://www.econbiz.de/10011931420
Saved in:
8
Pricing and unauthorized channel strategies for a global manufacturer considering import taxes
Yu, Xiaohui
;
Xiao, Tiaojun
;
Zaccour, Georges
-
2023
Persistent link: https://www.econbiz.de/10014312823
Saved in:
9
Market targeting and information sharing with social influences in a luxury supply chain
Zhang, Qiao
;
Chen, Jing
;
Zaccour, Georges
- In:
Transportation research / E : an international journal
133
(
2020
),
pp. 1-21
Persistent link: https://www.econbiz.de/10012164771
Saved in:
10
Omnichannel fulfillment strategies and sales credit allocation
Ghodsi, Mahsa Mahboob
;
Zaccour, Georges
-
2022
Persistent link: https://www.econbiz.de/10013253180
Saved in:
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