Ekhlassi, Amir; Zahedi, Amirhosein - In: International Journal of Mobile Computing and … 9 (2018) 3, pp. 1-22
Brand perceptual mapping is a visual technique, it displays how a brand is positioned in the mind of customers, as well as in relation to the competitors. With the rapid growth of e-commerce and the abundance of online consumer-generated content, there is no need for marketers to go through...