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~person:"Zaltman, Gerald"
~source:"econis"
~subject:"Brand extension"
~subject:"Konsumentenverhalten"
~subject:"Marktforschung"
~subject:"Mode"
~subject:"Privater Konsum"
~type_genre:"Reprint"
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Zaltman, Gerald
Keller, Kevin Lane
7
Warde, Alan
5
Aaker, Jennifer
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Elliott, Richard
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Hill, Ronald Paul
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Tadajewski, Mark
4
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Qualitative marketing research : approaches, techniques and analysis
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The impact of theory on representations of the consumer and the marketing organisation
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Seeing the voice of the consumer : metaphor-based advertising research
Zaltman, Gerald
;
Coulter, Robin Higie
-
2009
Persistent link: https://www.econbiz.de/10003793919
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Consumer researchers : take a hike!
Zaltman, Gerald
-
2008
Persistent link: https://www.econbiz.de/10003611242
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