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~person:"Zarantonello, Lia"
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Consumer behaviour
8
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8
Event marketing
4
Event-Marketing
4
Brand management
3
Markenführung
3
Brand
2
Brand equity
2
Consumer experience
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Emerging economies
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Zarantonello, Lia
Schmitt, Bernd
99
Brakus, J. Joško
7
Krause, Haiko
5
Meyer, Anton
5
Zhang, Shi
5
Hagen, Alexander
4
Bellis, Emanuel de
3
Cotte, June
3
Esch, Franz-Rudolf
3
Giesler, Markus
3
Jedidi, Kamel
3
Kunz, Werner
3
Stephen, Andrew T.
3
Wood, Stacy
3
Cote, Joseph A.
2
Eisingerich, Andreas B
2
Friede, Guntram
2
Gilovich, Thomas
2
Groseta, Petar
2
Henderson, Pamela W.
2
Hofstetter, Reto
2
Jampol, Lily
2
Kumar, Amit
2
Mangold, Marc
2
Möll, Thorsten
2
Neuhaus, Carolin
2
Park, C. Whan
2
Park, Jason Whan
2
Platz, Axel
2
Raffelt, Ursula
2
Schmitt, Bernd H.
2
Schmutz, Iris
2
Simonson, Alex
2
Simonson, Alexander
2
Adler, Susanne
1
Alba, Joseph W.
1
Alvarez, Claudio
1
Arentze, Theo
1
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Review of marketing research
2
Cracking the code : leveraging consumer psychology to drive profitability
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of advertising research
1
Journal of marketing
1
Journal of service management
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Psychology & marketing
1
The journal of brand management : an international journal
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ECONIS (ZBW)
11
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1
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1
Brand experience : what is it? : how is it measured? ; does it affect loyalty?
Brakus, J. Jos̆ko
;
Schmitt, Bernd
;
Zarantonello, Lia
- In:
Journal of marketing
73
(
2009
)
3
,
pp. 52-68
Persistent link: https://www.econbiz.de/10003838430
Saved in:
2
Using the brand experience scale to profile consumers and predict consumer behaviour
Zarantonello, Lia
;
Schmitt, Bernd
- In:
The journal of brand management : an international journal
17
(
2009/10
)
7
,
pp. 532-540
Persistent link: https://www.econbiz.de/10008652664
Saved in:
3
Functional and experiential routes to persuasion : an analysis of advertising in emerging versus developed markets
Zarantonello, Lia
;
Jedidi, Kamel
;
Schmitt, Bernd
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
1
,
pp. 46-56
Persistent link: https://www.econbiz.de/10009732716
Saved in:
4
The impact of event marketing on brand equity : the mediating roles of brand experience and brand attitude
Zarantonello, Lia
;
Schmitt, Bernd
- In:
International journal of advertising : the quarterly …
32
(
2013
)
2
,
pp. 255-280
Persistent link: https://www.econbiz.de/10009757951
Saved in:
5
How to advertise and build brand knowledge globally : comparing television advertising appeals across developed and emerging economies
Zarantonello, Lia
;
Schmitt, Bernd
;
Jedidi, Kamel
- In:
Journal of advertising research
54
(
2014
)
4
,
pp. 420-434
Persistent link: https://www.econbiz.de/10010481187
Saved in:
6
The beach, the bikini, and the best buy : replies to Dunn and Weidman, and to Schmitt, Brakus, and Zarantonello
Gilovich, Thomas
;
Kumar, Amit
;
Jampol, Lily
- In:
Journal of consumer psychology : JCP : the official …
25
(
2015
)
1
,
pp. 179-184
Persistent link: https://www.econbiz.de/10010485525
Saved in:
7
From experiential psychology to consumer experience
Schmitt, Bernd
;
Brakus, J. Joško
;
Zarantonello, Lia
- In:
Journal of consumer psychology : JCP : the official …
25
(
2015
)
1
,
pp. 166-171
Persistent link: https://www.econbiz.de/10010485534
Saved in:
8
Experiences and happiness : the role of gender
Brakus, J. Joško
;
Chen, Weifeng
;
Schmitt, Bernd
; …
- In:
Psychology & marketing
39
(
2022
)
8
,
pp. 1646-1659
Persistent link: https://www.econbiz.de/10013280182
Saved in:
9
Consumer experience and experiential marketing : a critical review
Schmitt, Bernd
;
Zarantonello, Lia
-
2013
Persistent link: https://www.econbiz.de/10009781365
Saved in:
10
Brand experience : managerial applications of a new consumer psychology concept
Brakus, J. Joško
;
Schmitt, Bernd
;
Zarantonello, Lia
- In:
Cracking the code : leveraging consumer psychology to …
,
(pp. 159-180)
.
2012
Persistent link: https://www.econbiz.de/10009349524
Saved in:
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