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Customer segmentation using unobserved heterogeneity in the perceived-value–loyalty–intentions link

Floh, Arne; Zauner, Alexander; Koller, Monika; Rusch, Thomas - In: Journal of Business Research 67 (2014) 5, pp. 974-982

Multiple facets of perceived value perceptions drive loyalty intentions. However, this value–loyalty link is not uniform for all customers. In fact, the present study identifies three different segments that are internally consistent and stable across different service industries, using two...

Persistent link: https://www.econbiz.de/10011049933

Further insights into perceived value and consumer loyalty : a "green" perspective

Koller, Monika; Floh, Arne; Zauner, Alexander - In: Psychology & marketing 28 (2011) 12, pp. 1154-1176

Persistent link: https://www.econbiz.de/10009406359

Taking a deeper look at online reviews : the asymmetric effect of valence intensity on shopping behaviour

Floh, Arne; Koller, Monika; Zauner, Alexander - In: Journal of marketing management : MM 29 (2013) 5/6, pp. 646-670

Persistent link: https://www.econbiz.de/10009776458

Persuability and the self : investigating heterogeneity among consumers

Koller, Monika; Floh, Arne; Zauner, Alexander; Rusch, Thomas - In: Australasian marketing journal 21 (2013) 2, pp. 94-104

Persistent link: https://www.econbiz.de/10009745864

Behavioral post-consumption intentions from a higher-order multidimensional value perspective

Zauner, Alexander; Floh, Arne; Koller, Monika - 2011

Persistent link: https://www.econbiz.de/10010191064

Customer segmentation using unobserved heterogeneity in the perceived-value-loyalty-intentions link

Floh, Arne; Zauner, Alexander; Koller, Monika; Rusch, Thomas - In: Journal of business research : JBR 67 (2014) 5, pp. 974-982

Persistent link: https://www.econbiz.de/10010364065

Taking a deeper look at online reviews: The asymmetric effect of valence intensity on shopping behaviour

Floh, Arne; Koller, Monika; Zauner, Alexander - In: Journal of marketing management : MM 29 (2013) 5, pp. 646-670

Persistent link: https://www.econbiz.de/10010135407

Working on a dream : sustainable organisational change in SMEs using the example of the Austrian wine industry

Hatak, Isabella; Floh, Arne; Zauner, Alexander - In: Review of managerial science 9 (2015) 2, pp. 285-315

Persistent link: https://www.econbiz.de/10010488194

Further insights into perceived value and consumer loyalty: A “Green” perspective

Koller, Monika; Floh, Arne; Zauner, Alexander - In: Psychology & marketing 28 (2011) 12, pp. 1154-1177

Persistent link: https://www.econbiz.de/10009796289