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Communications trend radar ; 2024
Stieglitz, Stefan; Zerfaß, Ansgar; Wloka, Michelle; … - 2024
What does the future hold for corporate communications? The Communications Trend Radar is an applied research project. On an annual basis, it identifies relevant trends for corporate communications from the fields of society, management, and technology. The research team at the University of...
Persistent link: https://www.econbiz.de/10014481284
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Managing CEO communication and positioning : a cross-national study among corporate communication leaders
Zerfaß, Ansgar; Verčič, Dejan; Wiesenberg, Markus - In: Journal of communication management : an international … 20 (2016) 1, pp. 37-55
Persistent link: https://www.econbiz.de/10011540077
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Handbuch Unternehmenskommunikation : Strategie - Management - Wertschöpfung
Zerfaß, Ansgar (ed.); Piwinger, Manfred (ed.);  … - 2022 - 3., vollständig überarbeitete und erweiterte Auflage
Persistent link: https://www.econbiz.de/10011978651
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Communicating the leadership status of organisations : a cross-national study in 10 European countries
Zerfaß, Ansgar; Wiesenberg, Markus - In: The management game of communication, (pp. 121-142). 2016
Persistent link: https://www.econbiz.de/10011568181
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A comparative excellence framework for communication management
Vercic, Dejan; Zerfaß, Ansgar - In: Journal of communication management : an international … 20 (2016) 4, pp. 270-288
Persistent link: https://www.econbiz.de/10011645656
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Organisationskommunikation im Mittelstand : Genese und Spezifik der Kommunikation mittelständischer Industrieunternehmen
Winkler, Luisa - 2020
Persistent link: https://www.econbiz.de/10012161667
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Corporate communications from the CEO’s perspective : how top executives conceptualize and value strategic communication
Zerfaß, Ansgar; Sherzada, Muschda - In: Corporate communications : an international journal 20 (2015) 3, pp. 291-309
Persistent link: https://www.econbiz.de/10011401366
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Handbuch Unternehmenskommunikation : Strategie, Management, Wertschöpfung
Zerfaß, Ansgar (ed.); Piwinger, Manfred (ed.) - 2014 - 2., vollst. überarb. Aufl.
Persistent link: https://www.econbiz.de/10010344397