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Zhang, Jie
Dellaert, Benedict G. C.
75
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Journal of marketing research : JMR
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Advancing research on loyalty programs : a future research agenda
Breugelmans, Els
;
Bijmolt, Tammo H. A.
;
Zhang, Jie
; …
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
2
,
pp. 127-139
Persistent link: https://www.econbiz.de/10011339370
Saved in:
2
The impact of an item-based loyalty program on consumer purchase behavior
Zhang, Jie
;
Breugelmans, Els
- In:
Journal of marketing research : JMR
49
(
2012
)
1
,
pp. 50-65
Persistent link: https://www.econbiz.de/10009507247
Saved in:
3
The Impact of an Item-Based Loyalty Program on Consumer Purchase Behavior
Zhang, Jie
;
Breugelmans, Els
- In:
Journal of marketing research : JMR
49
(
2012
)
1
,
pp. 50-66
Persistent link: https://www.econbiz.de/10009830383
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