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Interpersonal influence as an alternative channel communication behavior in emerging markets : the case of China
Su, Chenting; Yang, Zhilin; Zhuang, Guijun; Zhou, Nan; … - In: Journal of international business studies : JIBS ; an … 40 (2009) 4, pp. 668-689
Persistent link: https://www.econbiz.de/10003854629
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Relational norms and collaborative activities : roles in reducing opportunism in marketing channels
Zhou, Yin; Zhang, Xubing; Zhuang, Guijun; Zhou, Nan - In: Industrial marketing management : the international … 46 (2015), pp. 147-159
Persistent link: https://www.econbiz.de/10011286965
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Deterrence or conflict spiral effect? : exercise of coercive power in marketing channels ; evidence from China
Zhuang, Guijun; Herndon, Neil C.; Zhou, Nan - In: Journal of business-to-business marketing 21 (2014) 3, pp. 187-207
Persistent link: https://www.econbiz.de/10010465720
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Perceptual difference of dependence and its impact on conflict in marketing channels in China: an empirical study with two-sided data
Zhou, Nan; Zhuang, Guijun; Yip, Leslie S. C. - In: Industrial marketing management : the international … 36 (2007) 3, pp. 309-321
Persistent link: https://www.econbiz.de/10003450759
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Impacts of situational factors on buying decisions in shopping malls: An empirical study with multinational data
Zhuang, Guijun; Tsang, Alex S.L.; Zhou, Nan; Li, Fuan; … - In: European journal of marketing : EJM 40 (2006) 1-2, pp. 17-43
Persistent link: https://www.econbiz.de/10006075547
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The relationship between power and dependence in marketing channels: A Chinese perspective
Zhuang, Guijun; Zhou, Nan - In: European journal of marketing : EJM 38 (2004) 5, pp. 675-693
Persistent link: https://www.econbiz.de/10006080444
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Interpersonal influence as an alternative channel communication behavior in emerging markets: The case of China
Su, Chenting; Yang, Zhilin; Zhuang, Guijun; Zhou, Nan; … - In: Journal of international business studies : JIBS ; a … 40 (2009) 4, pp. 668-689
Persistent link: https://www.econbiz.de/10008247898
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Perceptual difference of dependence and its impact on conflict in marketing channels in China: An empirical study with two-sided data
Zhou, Nan; Zhuang, Guijun; Yip, Leslie Sai-chung - In: Industrial marketing management : the international … 36 (2007) 3, pp. 309-321
Persistent link: https://www.econbiz.de/10007611545
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A Comparison of Shopping Behavior in Xi'an and Hong Kong Malls:
Tsang, Alex; Zhuang, Guijun; Li, Fuan; Zhou, Nan - In: Journal of international consumer marketing 16 (2003) 1, pp. 29-46
Persistent link: https://www.econbiz.de/10007103169
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Exercises of power in marketing channel dyads: Power advantage versus power disadvantage
Zhuang, Guijun; Herndon, Neil; Zhou, Nan - In: The international review of retail, distribution and … 16 (2006) 1, pp. 1-22
Persistent link: https://www.econbiz.de/10007145953