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The pricing practice of retailers in the course of the currency changeover to the Euro

Müller-Hagedorn, Lothar - In: The European Monetary Union : blessing or disaster? ; a …, (pp. 185-205). 1997

Persistent link: https://www.econbiz.de/10001299910

Werbedynamik im Handel : von der Reklame zur Kommunikation

Müller-Hagedorn, Lothar - In: Meilensteine im deutschen Handel : Erfolgsstrategien - …, (pp. 181-205). 1999

Persistent link: https://www.econbiz.de/10001304603

Das Preissetzungsverhalten von Handelsbetrieben im Zuge der Währungsumstellung auf den Euro

Müller-Hagedorn, Lothar - In: Schmalenbachs Zeitschrift für betriebswirtschaftliche … 50 (1998) 10, pp. 946-965

Persistent link: https://www.econbiz.de/10001248424

Searching offline and buying online : an analysis of showrooming forms and segments

Schneider, Patricia J.; Zielke, Stephan - In: Journal of retailing and consumer services 52 (2020), pp. 1-12

Persistent link: https://www.econbiz.de/10012132239

Effects of illumination on store perception and shopping intention : shedding light on conflicting theories

Zielke, Stephan; Schielke, Thomas - In: Marketing : ZFP ; journal of research and management 38 (2016) 3, pp. 163-176

Persistent link: https://www.econbiz.de/10011566855

Cross-national differences in price-role orientation and their impact on retail markets

Zielke, Stephan; Komor, Marcin - In: Journal of the Academy of Marketing Science 43 (2015) 2, pp. 159-180

Persistent link: https://www.econbiz.de/10010504692

Does unit pricing influence store price image dimensions and shopping intentions for retail stores?

Roth, Stefan; Himbert, Lena; Zielke, Stephan - In: European journal of marketing : EJM 51 (2017) 7/8, pp. 1396-1413

Persistent link: https://www.econbiz.de/10011725690

The effects of multi-channel assortment integration on customer confusion

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Sustainability in retailing - environmental effects of transport processes, shopping trips and related consumer behaviour

Wiese, Anne - 2013

This thesis is concerned with sustainability in retailing. It begins with a literature review that provides deeper insights into relevant developments in retail research and practice with a focus on sustainability developments. Highlighting the importance of the topics CO2 and CSR, particular...

Persistent link: https://www.econbiz.de/10010234427

Messung von Preisimages im Handel

Zielke, Stephan - 2004

Persistent link: https://www.econbiz.de/10002463942