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~person:"Zmich, Louis J."
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Zmich, Louis J.
Babin, Barry J.
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Growing the talent pool : how sponsorship of professional sales programs enhances employer branding
Groza, Mark D.
;
Zmich, Louis J.
;
Pronschinske Groza, Mya
- In:
Journal of marketing education : JME
44
(
2022
)
1
,
pp. 72-84
Persistent link: https://www.econbiz.de/10013268043
Saved in:
2
Organizational innovativeness and firm performance : does sales management matter?
Groza, Mark D.
;
Zmich, Louis J.
;
Rajabi, Reza
- In:
Industrial marketing management : the international …
97
(
2021
),
pp. 10-20
Persistent link: https://www.econbiz.de/10013206304
Saved in:
3
Social Media Wellness : exploring a research agenda and conceptualization for healthy social media consumption
Mertz, Breanne A.
;
Hass, Ashley
;
Anderson, Kelley Cours
; …
- In:
Journal of consumer behaviour
23
(
2024
)
2
,
pp. 321-335
Persistent link: https://www.econbiz.de/10014507234
Saved in:
4
Are your students aware of social media wellness? : a necessary macromarketing curriculum extension
Anderson, Kelley Cours
;
Zmich, Louis J.
;
Mertz, Breanne A.
- In:
Journal of macromarketing
44
(
2024
)
1
,
pp. 224-238
Persistent link: https://www.econbiz.de/10014584726
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