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Growing the talent pool : how sponsorship of professional sales programs enhances employer branding
Groza, Mark D.; Zmich, Louis J.; Pronschinske Groza, Mya - In: Journal of marketing education : JME 44 (2022) 1, pp. 72-84
Persistent link: https://www.econbiz.de/10013268043
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Organizational innovativeness and firm performance : does sales management matter?
Groza, Mark D.; Zmich, Louis J.; Rajabi, Reza - In: Industrial marketing management : the international … 97 (2021), pp. 10-20
Persistent link: https://www.econbiz.de/10013206304
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Social Media Wellness : exploring a research agenda and conceptualization for healthy social media consumption
Mertz, Breanne A.; Hass, Ashley; Anderson, Kelley Cours; … - In: Journal of consumer behaviour 23 (2024) 2, pp. 321-335
Persistent link: https://www.econbiz.de/10014507234
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Are your students aware of social media wellness? : a necessary macromarketing curriculum extension
Anderson, Kelley Cours; Zmich, Louis J.; Mertz, Breanne A. - In: Journal of macromarketing 44 (2024) 1, pp. 224-238
Persistent link: https://www.econbiz.de/10014584726