//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Zoghaib, Alice"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Consumer reviews and product l...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
(dis)fluency introduction
1
Brand
1
Brand image
1
Brand management
1
Consumer behaviour
1
Innovation
1
Konsumentenverhalten
1
Markenartikel
1
Markenführung
1
Markenimage
1
Music
1
Music industry
1
Musik
1
Musikwirtschaft
1
brand evaluations
1
brand innovativeness
1
brand perceptions
1
branding
1
communication
1
music
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
2
Author
All
Zoghaib, Alice
Luffarelli, Jonathan
10
Delre, Sebastiano A.
6
Stamatogiannakis, Antonios
4
Broekhuizen, Thijs L. J.
3
Bijmolt, Tammo H. A.
2
Gonçalves, Dilney
2
Mahmood, Ammara
2
Mukesh, Mudra
2
Torres, Anna
2
Yang, Haiyang
2
Awaysheh, Amrou
1
BROEKHUIZEN, THIJS L. J.
1
DELRE, SEBASTIANO A.
1
Feiereisen, Stephanie
1
Feiereisen, Stéphanie
1
JAGER, WANDER
1
Jager, Wander
1
Janssen, Marco A.
1
Landgraf, Polina
1
Markou, Panos
1
Panico, Claudio
1
Wierenga, Berend
1
more ...
less ...
Published in...
All
Psychology & Marketing
1
Psychology & marketing
1
Source
All
ECONIS (ZBW)
1
Other ZBW resources
1
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
More innovative but less socially responsible : The influence of using metaphors in marketing communications on product perception, choice, and adoption intention
Luffarelli, Jonathan
;
Feiereisen, Stephanie
;
Zoghaib, Alice
- In:
Psychology & Marketing
38
(
2021
)
11
,
pp. 1973-1989
Persistent link: https://www.econbiz.de/10012633149
Saved in:
2
Branding with music : how can music contour and tonality enhance perceived brand innovativeness and brand evaluations?
Zoghaib, Alice
;
Luffarelli, Jonathan
;
Feiereisen, Stéphanie
- In:
Psychology & marketing
40
(
2023
)
10
,
pp. 1965-1985
Persistent link: https://www.econbiz.de/10014338451
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->