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The purpose of this EU funded project is to describe a short and medium term Research and Deployment Roadmap for Semantic Interoperability in e-health. It started by defining 4 levels and 3 dimensions for Semantic Interoperabilty. The vision is to reconcile the needs for the direct patient care...
Persistent link: https://www.econbiz.de/10005867027
It has often been argued that word-of-mouth(WOM) can contribute significantly to a firm’s success in avariety of ways. Here, we analyze the functional linkagebetween customer satisfaction, WOM, and new customeracquisition. Using data from two empirical studies weconceptualize and test the...
Persistent link: https://www.econbiz.de/10005869912
Previous research has extensively studied the determinantsof customer loyalty and switching behavior but hasgiven little attention to what happens after a customerhas switched away froma service provider. In this article,the perhaps most important manifestation of suchpostswitching...
Persistent link: https://www.econbiz.de/10005869915
Traditionally, it is assumed that high (low) customer satisfaction leads to positive (negative)word of mouth. However, previous research has ignored that in some situations, consumerswill tend to give positive WOM about a recent negative experience, because they feelashamed or embarrassed about...
Persistent link: https://www.econbiz.de/10005869990