Der Tourismus wird oft als Erfolgsfaktor der endogenen Regionalentwicklung für strukturschwacheländliche Räume verstanden. Landschaftlich attraktive Gebiete können mit demErleben einer intakten und unzerstörten Natur- und Kulturlandschaft, einer vielfältigen TierundPflanzenwelt sowie...

Place branding has become a major focus of operations for destination marketing organisations (DMO) striving for differentiation in cluttered markets. The topic of destination branding has only received attention in the tourism literature since the late 1990s, and there has been relatively...

Place branding has become a major focus of operations for destination marketing organisations (DMO) striving for differentiation in cluttered markets. The topic of destination branding has only received attention in the tourism literature since the late 1990s, and there has been relatively...

In the past two decades there has been increasing interest in branding tourism destinations in an effort to meaningfully differentiate against a myriad of competing places that offer similar attractions and facilities. The academic literature relating to destination branding commenced only as...

Place branding has become a major focus of operations for destination marketing organisations (DMO) striving for differentiation in cluttered markets. The topic of destination branding has only received attention in the tourism literature since the late 1990s, and there has been relatively...

The proposition underpinning this study is engaging in meaningful dialogue with previous visitors represents an efficient and effective use of resources for a destination marketing organization (DMO), compared to above the line advertising in broadcast media. However there has been a lack of...

Limited extant research examines Latin American consumers' perceptions of holiday destinations. This article measures destination brand equity for Australia as a long-haul destination in the emerging Chilean market. Specifically, it develops a model of consumer-based brand equity (CBBE) to...

In competitive tourism markets the consumer-traveller is spoilt by choice of available destinations, and so it is likely many places are substitutable. Successfully differentiating a destination at decision time is arguably the greatest challenge faced by destination marketing organisations...

Place branding has become a major focus of operations for destination marketing organizations (DMOs) striving for differentiation in cluttered markets. The topic of destination branding has only received attention in the tourism literature since the late 1990s, and there has been relatively...

With the burgeoning e-Business websites, E-Commerce in China has been developing rapidly in recent years. From the analysis of Chinese E-Commerce market, it is possible to discover customer purchasing patterns or behavior characteristics, which are indispensable knowledge for the expansion of...