empirical grounds. It is subsequently argued that marketing planners need to demand that marketing researchers are more precise … explicitly including or omitting them. It is also argued that marketing managers can enhance channel relationships if they are …

The tenets of relationship marketing are useful in understanding the success of a service provider. Based on a sample …

can only be applied with caution in business-to-business marketing. Implications and future directions for research are …

emphasis on marketing of services in business-to-business context. Presents an application of SERVQUAL as a measure of service … departments are examined. The findings have important implications for shipping lines? marketing strategies. Though conducted in …

Purpose – The purpose of this exploratory research is to analyse the marketing activities of software companies in the … UK educational software sector. The paper aims to explore the marketing environment and to investigate whether there are …-structured, in-depth interviews were undertaken with key respondents who had responsibility for marketing, marketing managers or …

internet technology by business-to-business marketing companies that operate at the international level. Design …. Findings - The paper concludes that powerful drivers of international internet-based marketing in business-to-business firms …-diffusion theory identifies factors instrumental in the adoption of internet marketing. Research limitations/implications - The study …