Industrial marketing
Richard M. Hill; Ralph S. Alexander; James S. Cross
Year of publication: |
1956
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Authors: | Hill, Richard M. ; Alexander, Ralph S. ; Cross, James S. |
Publisher: |
Homewood, Ill. [u.a.] : Irwin |
Subject: | Markttechnik | Marktforschung | B-to-B-Marketing | Business-to-business marketing | Industriegüter | Industrial goods | Marketing | Lieferantenmanagement | Supplier relationship management | Industrie | Manufacturing industries |
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