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Produktinnovation mit Informationsm?rkten
Soukhoroukova, Arina - 2007
Der Inhalt der Dissertation ist die methodische Entwicklung und empirische Validierung von Informationsm?rkten als eine neue innovative Methode zur Neuproduktentwicklung. Ein Informationsmarkt ist ein virtueller elektronischer Markt, auf dem Ausg?nge zuk?nftiger Ereignisse in Form virtueller...
Persistent link: https://www.econbiz.de/10009484805
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Energiesystemanalyse : Tagungsband des Workshops "Energiesystemanalyse" vom 27. November 2008 am KIT Zentrum Energie, Karlsruhe
Möst, Dominik; Fichtner, Wolf; Grunwald, Armin - 2009
In diesem Buch wird ein Überblick über Methoden der Energiesystemanalyse gegeben, die am KIT weiterentwickelt und angewendet werden. Ziel dieses Tagungsbandes ist eine Bestandsaufnahme und Kompetenzdokumentation im Bereich der Energiesystemanalyse, die als Basis zur Ableitung von...
Persistent link: https://www.econbiz.de/10009434455
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Casino customers in Asian versus Western gaming jurisdictions: Implications for Western casino operators
Kale, Sudhir H.; Spence, Mark T. - 2009
follow an ethnocentric approach when planning marketing activities and customer service initiatives for Asian customers. To … Asian markets, there is an urgent need to empirically assess patron behavior and the attendant casino marketing adaptations … marketing strategies adapted to each casino's market structure and macro-environment. Regardless of context, this systematic …
Persistent link: https://www.econbiz.de/10009441736
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Spill-over effects in multi-sponsored events: Theoretical insights and empirical evidence
Pentecost, Robin D; Spence, Mark T - 2009
Schema congruency theory suggests that consumers’ judgments of a sponsoring firm’s brand, such as attitudes toward the brand, are influenced by the degree of similarity or fit between the event and the brand. In short, the better the perceived fit, the more likely that the positive...
Persistent link: https://www.econbiz.de/10009441744
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Designing and delivering compelling experiences: Insights from the 2008 Democratic National Convention
Kale, Sudhir H.; Pentecost, Robin D.; Zlatevska, Natalina - 2010
Purpose – Joseph Pine and Jim Gilmore coined the term “experience economy” to describe a paradigm shift in consumption. To survive in this new economy, businesses must provide customers with memorable consumption experiences. The purpose of this paper is to suggest eight ingredients that...
Persistent link: https://www.econbiz.de/10009441802
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EMERGING FORMS OF COMPETITIVE ADVANTAGE: IMPLICATIONS FOR AGRICULTURAL PRODUCERS
Barone, Michael J.; Decarlo, Thomas E. - 2003
Traditional recommendations for building sustainable competitive advantages revolve around differentiating a product from the competition along attributes that are important and relevant to customers. However, strategic approaches based on such notions do not represent viable options for...
Persistent link: https://www.econbiz.de/10009443041
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Preispolitik für ökologische Lebensmittel: Eine neo-institutionalistische Analyse
Spiller, Achim - 2001
primarily this is due to inefficient structures in processing and marketing. Furthermore, the pressures of competition in the …
Persistent link: https://www.econbiz.de/10009443733
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“Co-operative identity”: A theoretical concept for economic analysis of practical co-operation dynamics
Szabo G., Gabor - 2007
agricultural policies, opening European and world market, etc.) they will initiate new marketing strategies. To implement such new … marketing strategies, co-ops have to collect more risk capital and in Western European agricultural co-operatives this is … insights across the social sciences. It uses the results and common fi ndings of economics, law, marketing, fi nancing …
Persistent link: https://www.econbiz.de/10009445194
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Market trends of seafood products under international constraints: contractualisation, marketing strategies and new behaviours
Gouin, Stephane; Charles, Erwan; Boude, J.P. - 2006
marketing strategies. Lastly, it takes intoaccount the emergence characteristics of new food buying behaviours. …
Persistent link: https://www.econbiz.de/10009445573