). This paper presents branding insights and findings from a content analysis of ten highly successful toy story brand … heavily on developing a highly distinctive and likable brand personality that clearly narrates strongly supporting brand …

firm, we investigate how the promotion of family-based brand identity influences competitive orientation (customer versus … leaders of 218 family businesses, we demonstrate that developing a family-based brand identity positively contributes to firm …-based brand identity via a product-centric orientation do not impact firm performance. Our results suggest that family-based brand …

breast sandwiches and analyzed with Latent Growth Modeling. This study assesses which content of positive brand information … effectively mitigates the risk of negative information shocks on animal welfare. On average, brand information has the same …. However, there is strong market segmentation in terms of consumers’ response when exposed to brand information, suggesting …

quality of rawmaterials. We consider different levels of consumer trustfor a brand and we examine the incentive for firms …

and services in relation to the impact on brand awareness.Primary data collection techniques with interviews … hypothesis there is significant effect Antas quality products and service to the customers' brand awareness Bank Muamalat … determination (R2) shows that the variation of the studied independent variables can explain a very significant impact on brand …

negating links to the corporate brand. …

The object of research – „Rokiškio sūris“ Joint – stock company brands. The task of research – brand management of … Joint – stock company „Rokiškio sūris“ The purpose of research – to prepare a brand management model for Joint – stock … and law aspects; ● to accomplish a theoretical study of brand management; ● to formulate a research methodology of milk …

Final goal is to indentify the notoreity of „E4U“ brand and to make the plan to promote this brand. Master thesis … comunication plan for the ecological „E4U“ brand. The plan sets the message of brand promotion, the choice of advertising in …