" - which emphasises the coordinating role of information (mostly via price-signals) in dynamic markets - as a general marketing-theory …. At first, this thesis describes different concepts and problems toward marketing and marketing-theory. Then … Austrian economics that are fruitful for marketing-theory. Without marketing, the market process would come to a halt in a …

Mit einer fundierten und umfassenden Darstellung des internationalen Marketing-Managements, wendet sich dieses Buch … sowohl an Studierende als auch an Praktiker. Es behandelt ausführlich die internationalen Aspekte der Marketing-Planung, des … Marketing-Controlling und der Marketing-Organisation sowie das Human Resources Management. Auch die Marktforschung auf …

In today’s digital world, it is impossible to achieve wide scale marketing goals without using modern methodology of … integrated marketing communications management. Companies experience increasing influence of consumer-generated content and … online reviews. Therefore, the need for specific tools and methodology of integrated marketing communications management …

consequences for marketing.A new scale called "Affinity" was developed to measure such sentiments."Affinity" is defined as the …

The Petroleum Marketing Monthly (PMM) provides information and statistical data on a variety of crude oils and refined …. The Petroleum Marketing Division, Office of Oil and Gas, Energy Information Administration ensures the accuracy, quality …, and confidentiality of the published data in the Petroleum Marketing Monthly. 56 tabs. …