Premiumautomobilmarken wie Alfa Romeo, Audi, BMW, Jaguar, Mercedes-Benz oder Volvo sind seit den Sechziger Jahren sehr aktiv bei der Einführung neuer Produktlinien. Insbesodere in den letzten Jahren sind immer häufiger Eintritte in kleinere Segmente zu verzeichnen (Beispiele: Mercedes-Benz...

The concept of this paper is based on the framework in which the research is situated within the social structure that constitutes people, activity, context and culture. It explores industrial(product) design’s and artifact’s contribution to knowledge generation and its utilisation by...

Bucket pricing entails a prepaid price and a maximum consumption limit, which requires consumers to make advance purchase decisions before their consumption needs are fully revealed. We propose a dynamic model that involves how consumers form expectations of future consumption needs, learn to...

Engineers and product designers have developed sophisticated models to predict the technical performance of their designs, yet they seldom quantify how performance affects the desirability of the resulting products to consumers. Without this information, managers have difficulty judging which...

While conjoint analysis has been applied in a wide variety of different contexts in Marketing, most applications fail to explicitly consider retaliatory reactions from competitors. In this paper, a methodological extension is developed for conjoint analysis by explicitly modeling competition in...

The Exploring Design and Innovation booklet was developed as a curriculum resource to disseminate information about Millennium Products and the Design Council's Sharing Innovation web site. The Sharing Innovation project examined over 80% of the 1000 plus Millennium Products, looking at their...

As we are about to enter both a new century and new millennium the human race appears to be engaging in universal stock taking. Auditing the past seems to be a means of coming to terms with the future.Design is not exempt from these phenomena. Both designers and design educationists are...

"The common-property literature has often focused on the question of efficiency. Here we consider distributional issues instead. How should the benefits of the commons (say, a fishery) be distributed? We approach the question from the viewpoint of ownership rather than income redistribution. "A...