betrachtet. Die Analysen rund um die Rommelmühle sowie einer weiteren Befragung bei anderen bestehenden bzw. geplanten … ecologically high-quality products is limited except with regard to organic food. The offer of different ecological branches of …, despite legally established standards of thermal insulation. Organic food alone, the oldest ecological commercial sector, is …

importance ? moderate norms-loyalty relationships.----- Methodology: Using a two-study approach focusing on youth, an Australian … generalizablity.----- Practical implications: The significance of both norms suggests that mobile firms should reach youth through … their peers. With youth, social pressure may be influential particularly with hedonic products. However, the different …