Black Economic Empowerment (BEE) aims to enable Black people in South Africa (SA), as legislatively classified, to make a noteworthy contribution to the local economy by irreversibly altering the racial profile of ownership, management echelons and all employment levels of existing and new...

Despite considerable research that has focused on the attributes associated with evaluating and selecting advertising agencies, and an emerging body of literature emphasizing customer loyalty and retention, advertising agency-client investigations have often analysed these attributes in...

Die Bachelorarbeit beschäftigt sich mit der derzeitigen Finanzkrise imBezug auf die deutsche Werbeindustrie. Sie beinhaltet die Reaktion derUnternehmen unterschiedlicher Branchen hinsichtlich ihrer Werbungund die daraus resultierenden Auswirkungen auf den Werbemarkt imAllgemeinen. Die...

Offshore outsourcing continues to gain prominence as the printing industrystrides into the future. With different segments of the industry looking at reducingcosts and, in exchange providing value-added services, more companies turntowards outsourcing services offshore as a solution. Although it...

Most companies aim to identify different groups of attractive customers in order to offer them appropriate products and/or services. To do this, companies need market segmentation. There is, however, a problem with the standard methods employed in market segmentation. The static inductive...

The economic concepts of imperfect markets and incomplete information are examined, in the context of the market for smallholder timber in Leyte Province in the Philippines. A strategy is advanced to carry out timber market research, which involves identification of the supply chain and...

Purpose- The paper aims to shed light on the potential of ethnography to provide a dialectical approach to modeling the process of branding as its focus widens from managerial to social.Design/methodology/approach- A critical approach to ethnography is adopted and implemented in light of the...

The past decade has seen a relative explosion in the field of wireless sensing applications. The market for sensing equipment and sensing applications has increased rapidly and has been subject to constant changes. Many startup companies have emerged in this market seeking to create new...