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Investigating consumer-brand relationships
Birk, Matthias Maximilian - 2010
Die vorliegende Dissertation behandelt in fünf wissenschaftlichen Artikeln Grundfragen aus dem Themenfeld der Konsumenten-Marken Beziehung. Artikel 1 befasst sich mit der Fragestellung, was Konsumenten dazu führt, eine Marke in Betracht zu ziehen. Artikel 2 untersucht den Zusammenhang von...
Persistent link: https://www.econbiz.de/10009467259
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Applicability of Intrinsic Value Models at the Segmented Chinese Stock Market
Gerdau, Ole - 2011
Ziel dieser Arbeit ist es, die Anwendbarkeit intrinsischer Wertmodelle in dem nach inländischen und ausländischen Investoren segmentierten chinesischen Kapitalmarkt zu untersuchen. Innerhalb des Frameworks der internationalen Portfolio Investment Theorie werden segmentspezifische...
Persistent link: https://www.econbiz.de/10009433707
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Development and Application of an Analytical Framework for the Measurement of Customer Service Quality in the Banking Industry of Cyprus
Rossides, Yiannos - 2011
banking industry, and consequently establish a reliable and valid service quality measurement instrument for Cypriot banks … result of this analysis, a modified version of the perceptions’ side of SERVQUAL was constructed as a measurement scale of … consistency measurement. This analysis helped to prove the validity and reliability of the modified instrument used to measure …
Persistent link: https://www.econbiz.de/10009465972
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Consumer perceptions of supermarket service quality : scale development, measurement and validation / Manilall Dhurup
Dhurup, Manilall - 2003
proposed service quality dimensions and overall service quality? In order to develop and validate a measurement model for … and contribute to the ongoing debate on the measurement of service quality and its relationship with customer satisfaction. …
Persistent link: https://www.econbiz.de/10009456107
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Effect of Electronic Secondary Markets on the Supply Chain
Ghose, Anindya; Telang, Rahul; Krishnan, Ramayya - 2008
We present a model to investigate the competitive implications ofelectronic secondary markets that promote concurrent selling of new andused goods on a supply chain. In secondary markets where supplierscannot directly utilize used goods for practicing intertemporal pricediscrimination and where...
Persistent link: https://www.econbiz.de/10009435040
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Price Discrimination in Two-Sided Markets
Liu, Qihong; Serfes, Konstantinos - University of Oklahoma; Drexel University - 2007
We examine the profitability and the welfare implications of pricediscrimination in two-sided markets. Platforms have information aboutthe preferences of the agents that allows them to price discriminatewithin each group. The conventional wisdom from one-sided horizontallydifferentiated markets...
Persistent link: https://www.econbiz.de/10009435121
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A brand for all seasons? A discussion of brand loyalty approaches and their applicability for different markets
Rundle-Thiele, Sharyn; Bennett, Rebekah - 2001
Seeks to enhance our understanding of the suitability of loyalty measurement techniques by proposing a classification …
Persistent link: https://www.econbiz.de/10009437698
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Who are we scaring with high fear road safety advertising campaigns
Tay, Richard S.; Ozanne, Lucie - 2002
Despite decades of research with mixed results, fear-based public health campaigns continue to be extensively used around the world. This study examined the impact of a fear-based advertising campaign targeted at reducing unsafe driving behaviour and fatal accident rates in New Zealand. We...
Persistent link: https://www.econbiz.de/10009437765
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Differentiation, self-selection and revenue management
Ng, Irene C. L. - 2006
This paper takes an interdisciplinary approach towards revenue management, incorporating economics and marketing concepts and proposing that firms employ a dynamic service differentiation so that consumer needs are met more closely. To locate market segments, the paper proposes that firms employ...
Persistent link: https://www.econbiz.de/10009440914
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A deliverable sales strategy for Mercedes-Benz Claremont
Van Zyl, Jaco - 2009
ENGLISH ABSTRACT: The economic downturn in South Africa since mid 2008 has transformed the motor vehicle industry into a seriously competitive marketplace. Both large and small dealerships are finding their volumes and margins under increasing pressure. Sandown Motor Holdings (Pty) Ltd has a new...
Persistent link: https://www.econbiz.de/10009442081