peer-review in the International Journal of Nonprofit and Voluntary Sector Marketing, published by and copyright John Wiley …This paper contends that relationship marketing can enhance the nature of partnerships in local government. It … development of relationship marketing and its definitions are acknowledged along with a selection of related issues. Two …

surveys extensive qualitative and quantitative marketing research and consumer behavioral studies, reviews common practices in … sophisticated marketing and public relations efforts, cigarette manufacturers have heightened consumer demand and lowered consumer …

The goal of this research is to investigate the impact of marketing mix strategies on companies’ profitability in the … implementation of marketing mix strategies and their actual outcomes on that specific area, to obtain marketing mix determinants and …

, the corporate marketing function must respond. A new paradigm is required if the communities that comprise future markets …

relationships in the process, positive steps can be made towards the marketing of a work and the career progression of the … playwright. The issues of marketing and career progression are considered in a regional context. The thesis comprises the …

, industrial organizational psychology, marketing and organizational behavior, and perspectives that include relational contracting … norms, relationship marketing, networking, and communications. We propose that global supply chain managers need all nine …

O marketing de relacionamento fornece a definição de construtos envolvidos na relação entre entidades que transacionam … ao longo de um canal de marketing. Construtos como poder, dependência, confiança, comprometimento, cooperação, conflito … marketing de hortaliças no Brasil são caracterizados por estruturas de regulação por preço, pela informalidade nas transações e …