reveal a group of 25 % of consumers who show a price inelastic buying behaviour and who can be seen as a suitable target …

utility theory (RUT) outperforms traditional Conjoint Analysis because of its microeconomic foundation. In this article … customers of organic food are much less price sensitive than occasional buyers. …

Paper prepared for presentation at the 7th Industrieforum PelletsStuttgart (Germany), 10th October 2007 …Compared to other heating markets the wood pellets market is quite young and small in Germany. Nevertheless it is a … within the scope of this project. Therefore people in different parts of Germany have been asked about their heating system …

uses the macro-constructs of institutional theory to interpret and conceptualise micro-level consumer data. Data were …, the institutional theory approach to explaining Wal-Mart's problems clearly foreshadows market failure and exit. In UK … be established. The constructs of institutional theory were more likely to predict and explain market failure than …

first application of efficient survey design theory to telecommunication services. It is also one of the first practical …

understanding in the venture creation process and its success factors in terms of both theory and practice. …

, brand, category, and price. We particularly focused on analyzing the consumers' preference of rice brands, with some …

content and the price. The preference over a particular a brand was mainly based on the trust itgenerated on the consumer … relativerelevance in the decision-making process, compared to the packaging and the price. …