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Markenführung in der Ernährungswirtschaft ; Brand Management in the Food Sector
Staack, Torsten - 2013
Persistent link: https://www.econbiz.de/10010353216
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MOTIVE FÜR DEN KAUF EINER HEIZUNG - ERGEBNISSE EINER VERBRAUCHERBEFRAGUNG MIT DEM SCHWERPUNKT "HOLZPELLETHEIZUNGEN"
Decker, Thomas - 2007
Paper prepared for presentation at the 7th Industrieforum PelletsStuttgart (Germany), 10th October 2007 …Compared to other heating markets the wood pellets market is quite young and small in Germany. Nevertheless it is a … within the scope of this project. Therefore people in different parts of Germany have been asked about their heating system …
Persistent link: https://www.econbiz.de/10009442671
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Consumer acceptance and market success: Wal-Mart in the UK and Germany
Pioch, Elke; Gerhard, Ulrike; Fernie, John; Arnold, … - 2009
Full-text of this article is not available in this e-prints service. This article was originally published in International Journal of Retail & Distribution Management, published by and copyright Emerald.
Persistent link: https://www.econbiz.de/10009455032
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Verkaufsfl?chennutzung im Einzelhandel - Modelle und Verfahren f?r das Regal- und Sortimentsmanagement
Klock, Stephan - 2010
. bei der Festlegung des Pflicht- und Zusatzsortiments etc.) der Einzelhandelspraxis in Deutschland entnommen. Eine …
Persistent link: https://www.econbiz.de/10009481018
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Preispromotionanalysen in Vertriebslinien des Lebensmitteleinzelhandels : dynamische Kategorieeffekte und Einflussfaktoren
Tobias Maria Günter - 2007
Die Analyse der Wirkung von Verkaufsförderungsmaßnahmen auf den Absatz oder Erlös von Konsumgütern gehört zu den mit am meisten erforschten Problemkomplexen in der quantitativen Marketingforschung. Allerdings untersuchen die Mehrzahl der Arbeiten lediglich die kurzfristigen Wirkungen von...
Persistent link: https://www.econbiz.de/10009428984
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A deliverable sales strategy for Mercedes-Benz Claremont
Van Zyl, Jaco - 2009
ENGLISH ABSTRACT: The economic downturn in South Africa since mid 2008 has transformed the motor vehicle industry into a seriously competitive marketplace. Both large and small dealerships are finding their volumes and margins under increasing pressure. Sandown Motor Holdings (Pty) Ltd has a new...
Persistent link: https://www.econbiz.de/10009442081
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OS NOVOS RUMOS DA ESTRATÉGIA DE MARKETING NO MERCADO FARMACÊUTICO
Correa, Gisleine Fregoneze; Oliveira, Luciel Henrique de - 2008
The pharmaceutical industry invests its sales force in contacts with doctors, making visits and publicizing its drugs, in orderfor them to prescribe these products to their patients. This work discusses the structure of the pharmaceutical market and howmarketing strategies are used by...
Persistent link: https://www.econbiz.de/10009446936
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An investigation of the impact of promotions on across-submarket competition
Kannan, P.K.; Yim, BCK - 2001
There is a recent trend among manufacturers of consumer packaged goods such as Proctor & Gamble to eliminate sales promotions and replace them with everyday low prices on their products. The objective of this study is to investigate whether and how such a significant change in promotional...
Persistent link: https://www.econbiz.de/10009471385
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Pardavimų skatinimo taikymas vartotojų lojalumo formavimui
Bakanauskas, Arvydastestas; Pilelienė, Lina - 2008
Straipsnyje teoriniame lygmenyje analizuojamos bei pagrindžiamos vieno iš organizacijos taikomo rėmimo komplekso elementų – pardavimų skatinimo – taikymo vartotojų lojalumo formavimui galimybės. Teoriniame lygmenyje pagrindžiamas vartotojų lojalumo traktavimas vienu iš...
Persistent link: https://www.econbiz.de/10009478212
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Pardavimų skatinimu pagrįstas vartotojų lojalumo formavimas
Pilelienė, Lina - 2008
Disertacijoje yra nagrinėjamas pardavimų skatinimo poveikis vartotojų lojalumo formavimui. Išanalizavus, apibendrinus ir susisteminus mokslinę literatūrą, atliekama teorinė marketingo minties mokyklų raidos analizė, nustatant bei išskiriant vartotojų lojalumo sampratos užuomazgas...
Persistent link: https://www.econbiz.de/10009478466