Showing 1 - 10 of 61
Diese Magisterarbeit befasst sich mit Marken, die ausschließlich im Internet auftreten (E-Brands) sowie der Markenführung im Internet (E-Branding). Innerhalb dieses Rahmens wird eine Online-Befragung der wichtigsten Internet-Marken in Deutschland sowie eine Datenerhebung unter Internet-Nutzern...
Persistent link: https://www.econbiz.de/10009433650
Die japanische Wirtschaft steht seit Jahrzehnten im Ruf, ein verschlossener Markt mit hohen Handelsh?rden zu sein. Dazu ger?t Japan im Zuge der Hinwendung deutscher Firmen nach China in der Wahrnehmung der ?ffentlichkeit zunehmend in den Hintergrund. Insbesondere deutsche Mittelstandsunternehmen...
Persistent link: https://www.econbiz.de/10009485594
Die vorliegende Arbeit ist aufgrund der Beobachtung von wiederkehrenden Phänomenen in der Markenführungspraxis entstanden. Es konnte beobachtet werden, dass trotz einer vorhandenen strategischen Markenführung, eines Markenperformance Measurement und weiteren Instrumenten umfassende...
Persistent link: https://www.econbiz.de/10009468262
Persistent link: https://www.econbiz.de/10010353216
The study contributes to fill the gap between freight transportation analysis and logistic research. It describes the model SYNTRADE, a simulation model that reproduces logistic structures in the German food retailing sector. Logistic decisions and their interdependencies are simulated based on...
Persistent link: https://www.econbiz.de/10009434504
There are two objectives of this article: (i) It is discussed theoreticallyhow the dynamics of pricing decisions of multiproduct retailers can be explained. (ii) It is analyzed empirically by use ofscanner data how prices are actually set and how consumers reactat the point of sale to price...
Persistent link: https://www.econbiz.de/10009443707
Drawing on the Big Middle theory of retail evolution, an analysis of primary survey data on Thai shopping behavior seeks to understand the relative satisfaction of consumers with wet markets and supermarkets, identifying the factors that affect frequency of visit to, and purchase behavior...
Persistent link: https://www.econbiz.de/10009444781
This paper assesses the impact of promotional activity in the prices of food products on supermarket shelves. The study analyses a unique, high frequency panel of supermarket prices consisting of over 230,000 weekly price observations on around 500 products in 15 categories of food stocked by...
Persistent link: https://www.econbiz.de/10009444830
Price promotions are important marketing activities for (food) retailers; brand loyalty is a major requisite to foster brands' assets. Several theoretical papers have analyzed the relationship between price promotions and brand loyalty resulting in mixed or perhaps contradictory outcomes; only a...
Persistent link: https://www.econbiz.de/10009446177
The New York State Milk Price Gouging Law establishes that the retail prices of fluid milk products are not to exceed 200% of the prices that NYS milk processors pay for Class I milk. The enforcement of this law significantly affected the nature of the Class I fluid milk price transmission...
Persistent link: https://www.econbiz.de/10009446713