institutional (organisational) economics and the resource-based view of strategic management. The choice of efficient organisational …

theoretical model of a dominant firm because it had a marketing orientation, used an effective quality-based competitive strategy … and possessed the six critical marketing capabilities that business research shows enable the best performing firms to …

relationship with customers' willingness to recommend to others was relatively weak. This finding has important marketing …

This thesis seeks to examine the marketing practices,strategies and organisational characteristics of companiesin the … based factors. Companies of different typeswere also found to differ in their marketing approaches.A high level of …

This article reviews the System Reflexive paradigm of strategic marketing management, being based on the alignment of … marketing concept of management comes under review, along with the strategic management approaches to business, buildup and … alignment of economic interests of business stakeholders. A roadmap for resolving the problems of modern marketing is proposed …

critical to the success of utility GHP marking programs: (1) Top management marketing commitment; (2) An understanding of the …. Successfully marketing geothermal heat pumps has presented some major challenges to the utility industry. However, select utilities … fundamentals of marketing and business development; and (3) An aggressive competitive posture. To generate significant GHP sales …

, marketing, proposal writing, management, accounting, and finance. Additionally, networking opportunities and technology … structure and staffing, services, evaluation criteria, marketing strategies, client processes, a budget, incubator evaluation …

Teamwork is the key to the future of effective technology management. Today`s technologies and markets have become too …